Description

New Product Go-To-Market Checklist

New Product Go-To-Market Checklist: Launch with Precision. Scale with Confidence.

The B2B New Product Go-To-Market Checklist is your ultimate operational toolkit for launching high-impact products into complex B2B markets. With more than 70 meticulously organized tasks, this checklist ensures that every strategic angle—from research and positioning to sales readiness and campaign execution—is covered. Built for product marketers, GTM leads, and cross-functional launch teams, it turns chaos into coordination.

Launching a new product can be risky, especially in B2B where buyer journeys are long and expectations are high. This checklist helps you de-risk launches by structuring efforts across messaging, enablement, content, and performance tracking—so you don’t just launch, you land with impact. Whether you’re bringing a net-new product to market or rolling out a strategic enhancement, this checklist equips you with the structure needed to execute like a pro and deliver measurable outcomes.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.