Description

Creating Demand for the Unknown

Marketing an innovative or novel product is exhilarating—and daunting. You’re not just selling a solution; you’re introducing a new problem, redefining how the audience thinks, and creating a market that doesn’t yet exist. There’s no keyword demand. No “category” on G2. No easy benchmark for comparison.

In this world, product marketing is not just a function—it’s the engine of awareness, education, and adoption. Your job is to help prospects see the problem before they feel the urgency to solve it. This Here’s how to market what the world doesn’t yet understand—and why getting it right unlocks exponential growth.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.