Description

Product-led growth (PLG) is a business methodology where the product itself is the primary driver of customer acquisition, conversion, and expansion. This approach prioritizes product usage as the main channel for growth, leveraging the product’s value to attract, retain, and expand the customer base. The following checklist is designed to ensure that all aspects of your product are finely tuned to optimize for growth. It covers essential areas like user onboarding, feature adoption, user feedback loops, and more, providing a comprehensive guide to implement a successful PLG strategy.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.