Description

Getting the Greenlight: Funding Product Marketing for Impact

Product marketing is often misunderstood—and underfunded. In too many organizations, it’s seen as tactical support rather than a strategic growth engine. As a result, when budget season arrives, product marketing leaders are left fighting uphill battles to justify headcount, tools, and initiatives.

But here’s the truth: the best go-to-market teams don’t wait for permission—they build the business case. Here’s how to confidently articulate product marketing’s value, link it to measurable business outcomes, and make a compelling pitch that wins executive buy-in and unlocks resources to scale.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.