Description

When marketing doesn’t end at conversion—real growth begins.

In high-growth startups, marketing and customer success have traditionally lived on opposite sides of the post-sales wall. Product Marketing focused on driving acquisition, while Customer Success ensured retention. But in today’s SaaS and tech-driven world, that separation no longer serves the business—or the customer.

Product Marketing and Customer Success are converging into a shared mission: sustained value delivery. This shift reflects a deeper truth—ongoing customer success is a critical part of modern go-to-market strategy. Together, these functions can drive not just retention, but advocacy, expansion, and continuous growth.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.