Description

The Product Marketer as a Brand

In the startup world, visibility fuels opportunity. And for product marketing leaders, building a strong personal brand isn’t just a vanity project—it’s a career amplifier, trust multiplier, and influence builder. Your brand becomes the narrative others tell when you’re not in the room, and it’s increasingly tied to the credibility of the teams and products you lead.

Whether you’re a founder-turned-marketer, a first PMM hire, or an experienced VP building GTM from scratch, a standout personal brand allows you to shape conversations, attract talent, and earn trust with executives, peers, and customers. Here’s how to build, express, and scale your personal brand in ways that drive meaningful career and business impact.

This Product Marketing guide is available for download to paid subscribers.

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