Product Marketing Under Pressure: Leading Through Crisis

No one plans for a product crisis—but every company will face one. Whether it’s a security flaw, service outage, failed feature rollout, pricing backlash, or public criticism, the way you communicate during moments of disruption defines how customers perceive you long after the incident.

Product marketers sit at the intersection of product, customer, and narrative. That makes them uniquely positioned to shape the messaging, drive internal coordination, and restore customer confidence. In a crisis, product marketing is not just a messaging function—it’s a trust architect. Here’s how to step up when it matters most.

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