Description

Social Listening Tools for Smarter Product Marketing

Today’s customers speak loudly—but not always directly. They share opinions in tweets, reviews, Reddit threads, community forums, and comment sections. If you’re not listening, you’re missing insight gold. Social listening tools help Product Marketing Managers (PMMs) decode real-time sentiment, identify product gaps, track competitor perception, and surface unmet needs.

More than just monitoring mentions, social listening is a strategic capability. It powers sharper messaging, more relevant campaigns, faster competitive responses, and stronger brand loyalty. Let’s break down how to leverage social listening tools to turn raw conversation into product clarity—and marketing fuel.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.