Daily watch.
Material moves only.
Stratridge crawls your named competitors' public surfaces every day, diffs the change, classifies severity, and tells you what — if anything — to do about it.
No noise feeds. No 'someone updated their footer.' Just the moves that change a deal — pricing, positioning, product, leadership.
Per-workspace; you choose the watch list. Competitors stay private to your workspace.
“Competitors keep outmaneuvering us.”
They ship weekly. You notice quarterly. By the time a competitive move shows up in your pipeline, your reps are already three deals into the new objection — and patching mid-pitch.
The fix isn’t paranoia. The fix is a structured watch — daily diffs of the surfaces that matter (homepage, pricing, launches, docs), with a human-readable recommendation when something material changes.
Most teams either don’t watch at all, or watch everything and drown. Competitor Signals watches the right things, on the right cadence, with the right severity filter.
Four surfaces. Daily diffs.
We track the four pages that actually move deals. Everything else is noise; we deliberately don’t feed you the noise.
Homepage
The hero, the pillar claims, the H1, the CTA. When a competitor repositions, this is where it shows up first — usually a week before the press release.
Pricing
Tier names, prices, seat minimums, free-tier limits. Pricing changes are the leading indicator of every other strategic shift; we surface them within 24 hours.
Launches & announcements
The /launch, /press, and /blog surfaces, plus changelog. Launches with positioning implications get a recommended response; changelog noise gets filtered.
Documentation & comparison pages
What they say they do (in their own words) often differs from what they market. Doc and comparison-page changes signal product direction earlier than blog posts do.
Sample feed.
Repositioned hero from ‘Data warehouse for analytics teams’ to ‘Revenue intelligence platform’
Material category claim. Likely repositioning to compete in your pillar; expect downstream pricing and product page changes within 7\u201314 days.
Update Battle Card; brief sales on the rebuttal; add ‘revenue intelligence’ to your monitored search terms.
Added ‘Enterprise’ tier with custom pricing and SSO/SAML callouts
Moving upmarket. They’ll start losing SMB; you’ll see pipeline lift in 60-100 employee accounts.
Update ICP target list; brief AEs on the new ceiling on their SMB pricing.
Renamed product from ‘Workflow’ to ‘Workflow Pro’
Cosmetic. Likely tier-naming cleanup ahead of a Free tier launch.
Watch for ‘Free’ tier in the next 30 days; otherwise no action.
Short answers.
No hard cap. Most workspaces track six to fifteen. Each gets its own daily diff and feeds Battle Cards.
Changes to category claims, pricing, ICP language, product positioning, leadership pages. Trivial design tweaks and footer updates are filtered.
If they have a public site, yes. We don’t crawl gated content.
No. Crawls are anonymous; we respect robots.txt; nothing in our headers identifies you or us as the watcher.
Related capabilities.
Battle Cards
Auto-updates whenever Signals fires a material move. The signal becomes the ‘why this card changed’ line on the card.
See Battle Cards →Positioning Brief
Material competitor moves trigger a Brief refresh. The Brief is your team’s living view of where you stand vs. the field.
See Positioning Brief →Launch Playbook
If they launch first, your launch needs to acknowledge it. Signals feeds Launch Playbook’s competitive context block.
See Launch Playbook →Move with information, not rumor.
The free Positioning Audit shows your own surface as a buyer sees it. Once you’ve named your competitor set, Signals turns each one into a daily diff with a human-readable recommendation.
Further reading
Competitor Monitoring vs. Google Alerts: Why You're Losing Intelligence
Google Alerts is a headline feed, not a competitor-monitoring tool. Here's what it catches, what it misses, and what a real monitoring setup looks like.
Competitor Signal Types You're Probably Ignoring
The eight signal types that matter more than pricing and feature changes — and why the highest-value competitor intelligence comes from the surfaces most teams don't check.