Your positioning,scored — in ninety seconds.
Paste your homepage URL. Stratridge crawls it, scores it across eight lenses of B2B SaaS positioning, quotes the evidence from your own pages, and hands you a one-page report.
No login. No card. No sales call afterwards unless you ask for one. You leave with a real report you can forward to your team.
Typical run: eighty-six seconds. Anonymous runs are never stored against your account or anyone else’s.
Eight specific checks. Not “audit your website.”
We built Stratridge around the idea that generic feedback is worse than no feedback. Every lens below is a specific question with a specific answer and a specific fix.
Positioning clarity
Does a first-time visitor land on the right mental model in under six seconds? We check the category naming on your homepage H1, H2, and first paragraph against how buyers in your space actually talk.
Buyer specificity
Who is the page actually written for? We extract the implied buyer and contrast it against the pricing page, case studies, and sales pages — every drift is a missed-deal moment.
Competitive frame
Do three specific, quotable reasons-to-choose show up above the fold? We flag generic claims ('flexible', 'scalable') and score how much of your argument is actually differentiated.
Proof
Case studies, named customers, numbers with units, and screenshots beat adjectives. We quantify your proof density and flag claims that are asked to do too much on their own.
Pricing posture
Does the pricing page tell the same story as the hero? Cheap-feels-expensive and expensive-feels-cheap both kill deals. We surface every contradiction between pricing, proof, and positioning.
Message architecture
Pillars, sub-claims, and supporting pages should stack. We read your site as a tree and mark every leaf that doesn't connect back to a pillar — and every pillar that has no leaves.
Narrative coherence
Do hero, product, pricing, and proof tell one continuous story? We score the thread that runs between pages — and flag the seams where the argument loses itself.
Visual and experience coherence
Does the design reinforce or contradict the positioning? Not 'is it pretty' — palette, typography, hierarchy, CTA confidence, and imagery are scored against the register your copy is claiming.
A one-page report. Evidence, not vibes.
Designed to be forwarded. Designed to be arguable. Every finding cites the exact sentence from your own site — so the conversation with your team is about the evidence, not about the tool’s opinion.
An overall score with per-lens breakdown.
Not a grade to brag about — a starting point. The overall score and eight attribute scores land in the first fold so you can triage before you read.
Every finding quotes your own site.
You don’t have to trust us. Each finding shows the exact phrase, which page, which position. You can verify and disagree in a meeting, not a shouting match.
Red, amber, green — at the attribute level.
Within each lens, specific attributes (claim specificity, proof density, visual hierarchy) carry their own RAG status. The overall average can hide a specific break.
A prioritized punch list.
Three to seven specific recommendations, ordered by impact-to-effort. Not ‘improve your SEO’ — the specific sentence to rewrite, the specific page to add.
No signup. No card. No sales call.
- No account required.
Paste a URL, run the audit, read the report. If you never come back, we’re fine with that.
- No credit card, now or later.
The public Positioning Audit is free and stays free. Billing is 3–4 months out and applies to the platform, not this audit.
- Anonymous runs stay anonymous.
If you’re not signed in, your scan is never attributed to anyone’s workspace memory, including ours. Deliberate isolation.
- No automated sales follow-up.
Nobody emails you because you ran an audit. If you want to talk, /contact is there. If you don’t, silence.
Three ways to go deeper. None of them are a sales call.
Sign up and keep a history
Every audit you run against your own domain stays in Strategic Context — your team’s shared memory. Run again next month; we’ll show the delta.
Create an account →Check AI visibility
The audit scores whether AI models can parse your site. AI Visibility goes one layer further: does Perplexity cite you, and if so, how?
Read about AI Visibility →Bring in Strategy and Execution Partners
When the finding is bigger than a copy tweak — a category reset, a programmatic SEO buildout, a brand refresh — our team partners with yours on a project or retainer.
Talk to us →Short answers.
No. Paste a URL. We crawl from our side.
The audit runs against public pages only. If your site is behind a wall, email us and we’ll work something out.
Typically eighty to ninety seconds. Complex sites with many pages can take a little longer.
Not publicly — the system prompt and tool contracts are the product. But every finding cites your own content, so you can verify the logic against the evidence.
One-off for anonymous users. Signed-in users get a history of audits and, soon, scheduled re-audits with a score-delta view.
Good. That’s the conversation the audit is trying to start. Take it back to your team and argue with the evidence.
Your homepage. Eight lenses. Ninety seconds.
Paste your URL. Read the report. Forward it if it’s useful, close the tab if it isn’t. We’ll be here either way.
Further reading
The Complete Positioning Audit Framework (2026 Edition)
A repeatable audit for how clearly your positioning lands — the eight lenses, the scoring rubric, and the reason most internal audits confirm what leadership already wanted to hear.
When to Refresh Your Positioning (Not Just Your Messaging)
How to tell whether the problem is positioning or execution — the four signals that mean the thesis is wrong, not the copy.