One feature.
One coherent launch.
Describe the feature in two paragraphs. Launch Playbook drafts the announcement, the sales FAQ, the talking points, and the pillar-doc update — all in one narrative, all traceable back to the same Strategic Context.
Most launches fail because three teams write three different stories under deadline. This is the one source the announcement, the rep, and the pillar update all draw from.
Pro workspaces. Generated drafts are editable; everything ships out as Markdown or HTML.
“Our launches underperform.”
The feature is good. The blog post is fine. The sales deck is on brand. And nothing lands.
When launch narrative isn’t anchored in pillars, the announcement, sales enablement, and press outreach all pull in different directions. The buyer hears three different stories in three different rooms — and remembers none of them.
Launch Playbook is the one input that fans out into all the surfaces. Same anchor, different audiences, no internal contradictions to spot in week three.
Six drafts. One narrative.
You write the feature description. Launch Playbook reads your pillars, scans your latest competitor signals, and drafts the rest — coherently, in one pass.
Announcement post
Blog-ready announcement: hook, problem, solution, proof, what’s next. Anchored to a specific pillar so the launch reads as story progression, not pivot.
Sales FAQ
The ten questions reps will get in week one, with calibrated answers. Includes the ‘but what about the competitor’s thing’ questions, pulled from current Battle Cards.
Talking points
Five sentences a rep can say without thinking. Designed to be memorized — short, specific, defensible.
Pillar-doc update
The exact change to your positioning brief that reflects the new capability. Versioned, so the team can see when and why the pillar shifted.
Press one-pager
Outbound asset: 200-word pitch, one screenshot suggestion, three quote-ready lines, contact and embargo block. Forwardable.
Battle-card patch
Updates the ‘your differentiated answer’ block on every competitor card to reflect the new capability. Reps walking into a deal next week will have current cards.
An announcement and the FAQ behind it.
‘Today we’re shipping row-level governance — the feature mid-market revenue teams said they couldn’t adopt Acme without. It’s the third pillar of our governance story, and the answer to the question every CFO has been asking since January.’
Q: Doesn’t Competitor A already do this?
A: Their version is in beta and limited to single-table policies. Ours ships generally available, with cross-table policies and audit log on day one. Linkable proof in the announcement, p.3.
(1) ‘Row-level governance, generally available today.’ (2) ‘Cross-table policies, not just single-table.’ (3) ‘Audit log on the same surface, not a separate product.’ (4) ‘Available on Pro and above; no SKU change.’ (5) ‘The same policy engine the largest customers asked for.’
Pillar 3 (Governance) gains a sub-claim: ‘Row-level enforcement with cross-table policies, GA.’ Versioned in Strategic Context as v0.7.
Short answers.
No. It gives them a coherent first draft. Marketing edits, ships, owns. The point is to skip the alignment phase, not the craft.
That’s a positioning question, not a launch question. Run a Positioning Audit; pillars usually need a refresh before a launch that doesn’t fit them ships.
Yes. Five to twenty questions, your call. The default of ten covers most launches.
The pillar-doc update. The announcement and FAQ are drafts that live alongside the launch entry; they’re not the source of truth.
Related capabilities.
Positioning Brief
The pillar source the playbook reads from. Updates from the launch flow back into the next Brief refresh.
See Positioning Brief →Battle Cards
The launch updates the ‘your differentiated answer’ block across every competitor card. Reps stay current.
See Battle Cards →Message Consistency
Post-launch consistency check across the new pages. Catch the contradictions before the next deal does.
See Message Consistency →One narrative. Six drafts. Same Strategic Context.
The free Positioning Audit gives you the pillars Launch Playbook anchors to. From there, every launch ships from the same source — and reads the same way wherever a buyer encounters it.