Positioning Audit

SEO Cluster

Most positioning work goes stale inside ninety days. This cluster is a working library of the frameworks, rubrics, and exemplars that help PMMs and CMOs catch drift early, score their own work honestly, and keep the deck matched to the shipped product.

Guide · 13 min

The Complete Positioning Audit Framework (2026 Edition)

A repeatable audit for how clearly your positioning lands — the eight lenses, the scoring rubric, and the reason most internal audits confirm what leadership already wanted to hear.

For CMO · No systematic way to evaluate current positioning

Article · 5 min

When to Refresh Your Positioning (Not Just Your Messaging)

How to tell whether the problem is positioning or execution — the four signals that mean the thesis is wrong, not the copy.

For CMO · Unsure if problem is positioning or execution

Guide · 12 min

Positioning Audit: How to Score Your Own Work Objectively

Scoring your own positioning is structurally hard — you wrote it. Six disciplines that reduce the bias without outsourcing the audit, plus the rubric.

For all readers · Internal audits are biased