A pre-flight readon the content you’re about to ship.
Most of the content your team publishes won’t land. Amplify tells you why, before it goes out — in the voice of a senior editor, not a headline grader.
Four dimensions. Line-level edits. A one-click hand-off to Copy Studio when you want the rewrite done for you.
“Nobody reacted.”
Your best writer spends a Tuesday on a blog post. It ships Wednesday. By Friday, it has nineteen impressions on LinkedIn and a single share — from an intern.
This is not a talent problem. It is a content that was written for the idea of a reader, not a specific person in a specific moment. Flat claims, no tension, no trigger — the mechanics of why something propagates got skipped in the edit.
The fix is not a headline analyzer. It is the editor’s read you used to get at a publication — the one that said “the first two paragraphs are doing none of the work.”
Four dimensions. One editorial read.
Each dimension gets a low/medium/high read with a quoted line from your draft. The top of the report is a two-paragraph editorial judgment — the thing you’d say to the writer over coffee.
Resonance
Is the language specific and concrete enough to provoke a reaction, or is it a stack of abstract benefit claims? “Analyze data faster” reads as nothing. “Your CFO asks at 4:55 PM on Friday” reads as something.
Utility
Will the reader save, forward, or act on this? Content that helps the reader do their job gets shared. Content that celebrates the writer’s product does not.
Narrative pull
Is there tension, a curiosity gap, a story shape — or is it a tour of features? Predictable structure reads as a press release. A line that withholds something reads as writing.
Trigger
Does the piece anchor to a real moment the reader hits in their week — a weekly meeting, a specific customer question, a seasonal cycle? Generic framing (“in today’s market”) scores low.
An editorial judgment you can act on. Not a scoreboard.
A paragraph-length read, a four-dimension grid, and three to five line-level edits quoted from your draft. When you’re ready for the full rewrite, one click sends the whole package to Copy Studio in your voice.
The piece reads as a feature announcement written for nobody in particular. The first two sentences name the feature and the capabilities; neither line anchors to a reader, a moment, or a stake. A finance director scanning LinkedIn has no reason to pause.
The one move that would change the read: open on the 4:55 PM Friday question from the CEO. Everything else in the piece — the dashboards, the real-time updates — becomes a response to a specific, recurring moment the reader already knows.
Feature-first, reader-blind.
Useful in theory, but the reader has to translate it.
No tension. The reader knows the punchline by sentence two.
No moment in the reader's week attached to this.
“Our new reporting feature helps you analyze data faster.”
“When the CEO asks ‘how are we trending?’ at 4:55 PM Friday, you have five minutes. Here’s how reporting stops being the thing that makes you late for dinner.”
Sample only. The real read is written against your draft, your positioning, and the buyer you already documented in Strategic Context.
Because the headline isn’t the problem.
Most “viral score” tools grade the first line and call it done. They do not read the paragraph, do not know your category, and cannot tell you what to rewrite. Amplify does all three, because the read inherits your positioning from the work you’ve already done.
Score the title on emotional words. Ignore the paragraph, the reader, and the category. Useful once; forgettable after.
Rewrite anything into a pile of synonyms. No grounding in your buyer, your pillars, or what your competitors already say.
Reads the whole piece against your positioning. Names the one move that would change the read. Hands the rewrite to Copy Studio when you’re ready.
Where Amplify plugs in.
Positioning Audit
The free, public diagnostic. Eight lenses, evidence-quoted, ninety seconds. Amplify inherits the same pillar set.
Run free audit →Copy Studio
The rewriter. When you like an Amplify read, one click sends the piece plus recommendations to Studio for a full revised draft in your voice.
See Studio →Message Consistency
Cross-page drift detector. When it flags a line that reads as off-positioning, Amplify can propose the replacement.
See Consistency →Find out how your draft lands — before the audience does.
Paste a draft or give us a URL. The read comes back in under a minute. Free during early access.