A live read on your marketing message. Severity-ranked. In under two minutes.

Is your category clear, your audience specific, your stake on the table — or is the homepage a tour of features?

• ·Category fit — Whether you've named the category buyers use, or one only you use.
• ·Anchor of contrast — The specific rival or alternative you're defining yourself against.
• ·Target buyer clarity — Whether the page is written for one named buyer or hedging across three.
• ·Audacity of claim — Whether the central claim is a position worth defending or a hedge.

Does the message architecture cohere from H1 down to the small print, or does each page speak a different dialect?

• ·Narrative spine — The through-line that connects your claim, proof, and offer.
• ·Hierarchy — Whether the most important thing is in the first place a buyer looks.
• ·Voice consistency — One register across surfaces, or a different voice on every page.
• ·Copy quality — Specific, owned language vs. generic vendor-speak.

Where do buyers find you when they search, ask an AI engine, or click an ad — and what do they see when they get there?

• ·Organic surface — Indexed pages, ranking patterns, and the queries you own.
• ·AI-engine answers — Citation share across ChatGPT, Perplexity, Gemini, and Claude.
• ·Paid presence — Whether paid spend reinforces the positioning or contradicts it.
• ·Schema & llms.txt — JSON-LD, robots, and llms.txt — what crawlers and engines can see.

Who else speaks for you — analysts, customers, your executives on LinkedIn, your partners — and what are they saying?

• ·Analyst coverage — Where you appear in analyst reports, vendor lists, and category maps.
• ·Customer proof — Quoted outcomes, named buyers, and the density of evidence per claim.
• ·Executive influence — What your executives publish, where, and whether it reads as the brand.
• ·Employee & partner amplification — The reach you earn from people who already know you.

The marketing machine: cadence, owned vs. earned mix, the conversion plumbing, and the distribution you actually use.

• ·Content cadence — How regularly the brand ships and whether the cadence shows.
• ·Owned vs. earned mix — The balance between what you publish and what others publish about you.
• ·Conversion plumbing — The path from page to pipeline — forms, CTAs, hand-offs, integrations.
• ·Distribution — Where the work actually reaches buyers — newsletters, communities, syndication.

Direction over time. How the message has evolved, where competitors have drifted, and whether the story is board-ready.

• ·Evolution over time — Whether the message has moved with the market or is still arguing the old thesis.
• ·Competitive drift — Where rivals have moved relative to you since the last read.
• ·Signal of life — Recent activity that proves the brand is shipping — releases, posts, wins.
• ·Board-readiness — Whether the story you'd tell a board this quarter actually holds together.