SEO Best Practices

SEO gets overcomplicated. Vendors sell you on the edge cases — log-file analysis, entity graphs, Core Web Vitals sub-decimals — while most B2B sites still have obvious fundamentals broken. This infographic is the checklist version of the part of SEO that compounds: on-page, technical, and off-page done in the right order.

On-page starts with a truthful H1 and a meta description that matches the keyword intent of the page. Most B2B teams write for the pitch deck and wonder why they don't rank — the H1 has to match what a buyer would type, not what the CEO wants said. Headings structure the skim. Internal links tell Google which pages are load-bearing. Alt text and descriptive image names are not optional. None of this is clever; it's just work.

Technical SEO is the part that either works or silently breaks everything. A site-wide noindex in a staging push, a botched canonical, a redirect chain through a legacy domain — any one of these can kill months of content effort. Audit your robots.txt, your sitemap, your crawl budget, and your indexable URL count on a fixed cadence. Page speed matters for CRO more than it does for rankings, but it matters either way.

Off-page is relationships and authority. Real citations, real backlinks, real mentions from domains your buyers trust. Paid link schemes still work until they suddenly don't, and recovering from a manual penalty costs more than the links ever saved. Earn mentions through publishable work — research, teardowns, original data — and make it easy to cite you correctly.

The second-order move most B2B teams miss: SEO doesn't exist alone anymore. AI answer engines — Perplexity, ChatGPT search, Google AI Overviews — pull from the same signals, but they reward clarity and citation-worthiness more than traditional SEO did. Generic, hedged copy ranks but doesn't get quoted. Sharp, claim-first writing gets both. Stratridge's AI Visibility tool checks whether the engines are quoting your site, misquoting it, or skipping past you to a competitor.