What's Your Biggest Strategic Gap?
A diagnostic wizard across positioning, messaging, competitive intel, and memory. Output: your weakest area plus a ninety-day plan to move it up a tier.
Who it’s for: CMOs and product-marketing leaders planning the next 90 days who have more good ideas than they can execute.
Can five of your reps give the same one-sentence positioning, on the spot?
Read it honestly, not charitably.
Four gaps, ranked by evidence, not by team preference. The winner is the one most of your answers pointed to — not the one you came in expecting.
If the top two areas are within one point, the honest answer is that you have two roughly equal gaps. Pick the one with the shorter time-to-evidence. Usually that is intel or messaging over positioning or memory.
Three moves you can make this week.
- Close the top gap. Do not spread the quarter across all four. The single biggest failure mode of strategic planning is trying to fix everything at half-effort.
- Set a 90-day success marker up front. For positioning: “five reps give the same one-liner.” For intel: “top three battle cards refreshed monthly.” For messaging: “homepage and pitch agree on three claims.” For memory: “one discoverable decision doc per strategic call.”
- Re-run this at day 90. If the gap did not move, the fix was not the right size. Make it bigger or find the real blocker.
Why these questions, in this order.
Twelve questions because strategic gaps do not announce themselves cleanly — they show up as symptoms across multiple surfaces. Asking about win rate alone, or about homepage clarity alone, misses the pattern.
The four outcomes are deliberately the four places a PMM function actually has levers. Bigger questions — pricing, roadmap, category — live above this tool. This is for the quarter, not the strategy.
Run the full Positioning Audit.
Eight-lens diagnostic of your site against your own strategic intent.
- Which Differentiator Fits You Best?Six questions → a recommended differentiation type, with the trade-offs.
- Should You Change Your Pricing Model?Seven criteria → a reasoned yes, no, or not yet.
- Is Your Positioning Defensible?Uniqueness, verifiability, sustainability, competitive response. A defensibility grade.