Diagnostics you can run
in under five minutes.

Ten yes/no questions on whether your value prop is clear, distinct, and buyer-friendly.

Can your team handle objections about your top three competitors on a live call?

A self-check for discordant claims, missing proof, and weak CTAs above the fold.

Does your sales team have the battle cards, objection handlers, and intel they need?

Contradictions, missing information, and misalignment with your value prop.

Does your published content reinforce or undermine your core differentiator?

Are you clear on who you serve, who you don't, and why?

Is your team set up to learn from lost deals — or to forget them?

Does your team remember past decisions — or rehash them every quarter?

Six questions → a recommended differentiation type, with the trade-offs.

Seven criteria → a reasoned yes, no, or not yet.

Uniqueness, verifiability, sustainability, competitive response. A defensibility grade.

Enter three competitors, answer five questions, get a priority ranking.

Twelve questions → the one area of the practice most worth investing in this quarter.

Eight questions → expand, contract, or refine.

Six questions → challenger, follower, deflector, or ignorer.

Rank competitors by threat × sales demand → the card to build first.

Challenger, category creator, fast follower, or commodity?

Twelve questions → level 1 (chaotic) to level 5 (operationalized).

Messaging, competitors, customers, or internal alignment — which is neglected?

Does your copy talk about you — or about your buyer's problem?

Ten questions on whether your team remembers what it decided last quarter.

Performance, design, price, service, or convenience — given your market.

Fifteen questions across product, messaging, channel, and sales readiness.