Launch Readiness Profile

Four readiness bands, ranked by how your own answers scored across four gates — product, messaging, channel, sales. The winner is your current posture; the distribution shows which gate is most at risk.

Read the Signature moves and Watch-outs against your actual launch calendar. A “Ready” band with a weak channel gate usually means you’ll ship cleanly but reach fewer people than you could.

If two bands are close — especially Fragile and Ready — the honest answer is usually Fragile. Nobody over-scores themselves when they’re fine; ties tend to mean you know something is missing.

Fifteen questions across four gates — product, messaging, channel, sales — because every one of the four can sink a launch independently, and they fail differently. A launch with a weak channel gate produces a good party nobody comes to. A launch with a weak sales gate produces pipeline sales can’t convert. Averaging would hide which one is broken.

We deliberately weight the “Move the date” band. The most common launch failure is agreeing to a date before the work is real, then shipping anyway. The quiz should make it easier — not harder — to name “not ready” when that’s the right call.