Positioning Brief

SEO Cluster

A fifty-page positioning deck is a graveyard. A napkin sketch is a rumour. This cluster is about the one-page positioning brief — the artifact the board can read in four minutes and the PMM can update in fifteen.

Article · 5 min

The Anatomy of a Perfect Positioning Brief

The one-page positioning brief that survives contact with the board, sales, and product — what goes on the page, what gets cut, and why most briefs fail by section three.

For PMM · Positioning doc is either 50 pages or a napkin sketch