Frameworks you can click,
not just skim.
Five interactive diagrams for readers who think in pictures. Each one is a framework, a teardown, or an explainer — built so you can hover, click, and explore the logic underneath. All five live, all evergreen, no paywall.
The Eight Dimensions of a Positioning Audit
The eight questions every B2B homepage has to answer — and what each one looks like when it's working.
Anatomy of a Repositioning
Every repositioning is six moves, not one. A before-and-after rubric with hotspots on what actually changes.
The Messaging House
The classic brand architecture diagram — with hotspots on the layers teams most often skip.
How to Read an Analyst Report
An interpretation guide to the charts every CMO has to brief an exec team on.
Above the Fold: What a B2B Homepage Is Actually Saying
Reading your own homepage the way a buyer does. Six hotspots on the six things they actually notice.
Three sub-types. One format.
- Framework
Our own mental models, rendered so you can walk them end to end. The 'how we think' artifacts.
- Teardown
A real public artifact, annotated. We point at the moves, the craft, and the misses.
- Explainer
Methodology literacy — how to read a chart, a report, or a signal other people built.
The framework is free to read. The audit is free to run.
Stratridge applies these frameworks to your live site and hands you the report. Paste a URL, read the findings, disagree with the ones you want to. Ninety seconds, no login.