The framework behind Stratridge’s Positioning Audit. Eight dimensions, each mapped to a zone of a typical B2B homepage. Click any numbered hotspot below to see what we check, what failure looks like, and the one-line fix.
Open the figure alongside a second tab on your own site. Walk each dimension from one to eight. Note where your answer is specific and where it trails off. Forty-five minutes, one pass.
Share this page as the rubric for what a positioning-aware homepage is trying to do. Design and copy leads leave with the same eight-axis mental model.
The Positioning Audit applies the same eight dimensions to your live site, quotes the evidence from your own pages, and hands you a prioritized punch list. Ninety seconds, no login.
Paste a URL. Stratridge crawls your homepage and scores it across the same eight dimensions — with the evidence quoted back to you, sentence by sentence.
The series covers frameworks, teardowns, and explainers — all interactive, all evergreen.
See all Visual Frameworks →Ten yes/no questions on whether your value prop is clear, distinct, and buyer-friendly.
A self-check for discordant claims, missing proof, and weak CTAs above the fold.
Five self-rated dimensions → a weighted 0–100 clarity index.
Uniqueness, verifiability, sustainability, competitive response. A defensibility grade.
Most strategy teams operate on a handful of the nine capabilities a modern positioning practice requires. The framework names each capability, the maturity signal for each, and the specific sequence in which a scaling company should build them.
A repeatable audit for how clearly your positioning lands — the eight lenses, the scoring rubric, and the reason most internal audits confirm what leadership already wanted to hear.
Positioning advice that works at seed will break at Series B, and what works at Series B will fail at enterprise scale. Three audits, three sets of failure modes, and the specific stage signals that tell you which you're actually running.